 Dear Friends and Members of the Aloha Family,
The four step strategy of building a Business that works:
1) Draw an Organization chart and assign people to all the Functional Roles
The first thing you have to do is to draw an organization chart to show you all the essential functions that must be performed for your business to be successful. It is like knowing all the engines required by your plane to take off.
Then you have to assign someone to each of the functional roles. In other words, put your name and the names of your partners / staff into all the boxes.
You need to do this to ensure that there is one person accountable for every functional role.
2) Develop the Best way to fulfill each Function :
The person assigned to each functional role must find the most efficient and productive way to fulfill that function.
I have found that the best way to find the most effective strategy is to model the success of experts / gurus in that area.
In the area of marketing, I attended lots of workshops and read books by marketing gurus like Jay Abraham, Brad Sugars and John Caples.
3) Create a Functional Role Contract for each role
There is no use in you being the best marketing or customer service or sales person in the company unless you can train someone else to take over the job.
Remember that if you are the only one who can do it, then you will be forever trapped in that role and your company can never grow.
Your company can never work without you and be replicated overseas.
Also, there must be someone who is able to devote 100% of his/her time for every functional role in order for your company to achieve its optimal success. Every role must be a full time job.
As long as the entrepreneur takes multiple roles, your time will be divided and each role can never be performed optimally.
Once you have found the best way to perform that functional role, you must write a "FUNCTIONAL ROLE CONTRACT" so that anyone who you employ in future will know exactly what to do to replicate the same level of success in that job.
4) The Functional Role Contract should clearly state
a)Responsibilities of the job (what needs to be done)
b)The standard operating procedures (i.e., How to do it)
c)The Key Performance Indicators (KPI) and standards that must be met (i.e., the outcome).
We all are gifted. Wish you all Success. God bless!!.
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